Scroll Down

Back to Services

Brand Books

A brand is a vibrant entity that is influenced by many people inside the organization and out. A brand book will promote the consistent usage of the brand by the various groups who affect the success of the brand, including marketing, sales and customer service, as well as the outside groups who impact it such as ad agencies and channel partners.

For a new brand, a brand book provides guidelines to ensure that the brand is used consistently, which will help establish and build equity in the brand more quickly. A brand book can be helpful for established brands by serving to refresh the brand and to restore equity in it.

Keen Branding designs brand books that support the long term success of a brand by thoroughly and compellingly describing the brand, so that the brand's core equities are fully and consistently developed and implemented.