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Graphic Look and Feel Programs

A consistent and compelling graphic identity is an essential and cost-effective way to build brand equity. Whether for a new or existing brand or corporation, a strong visual component that is used throughout all of your brand communications is imperative to creating a leading brand.

For new products and companies, Keen Branding creates original and distinctive graphic designs that support and promote the overall brand identity for products and corporations. We create a common graphic that can be adapted and extended throughout all of your marketing communications and that will help to communicate and extend the brand vision, set the look and communicate the brand tone.

Keen Branding also can help to extend the life of an existing brand, whose graphic identity can become fragmented or dated over time. A new design will help to reflect a new vitality and guard against name and symbol obsolescence. Our process will evaluate and identify whether a new graphic design or a modernized version of the existing design is advisable.