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Standards Manuals

A well-executed corporate or brand design system is a fundamental part of an identity program, and a standards manual is an essential component to achieving this. A standards manual helps to ensure the success of an identity program through the consistent and proper usage of a corporate or brand logo, wordmark or look and feel program.

Keen Branding works with our clients to develop standards manuals that guide employees and others who impact the use of a brand design so that corporate and brand logos and look and feel programs are implemented well and used properly. Standards manuals typically are documents that evolve over time, and Keen Branding creates the structure and framework that will allow you to develop your design program as your needs become more complex. Most importantly, we provide the requirements for consistent and proper usage, while also allowing some flexibility for design creativity.